There are 5 primary ways that marketing automation helps companies grow.
1. Leads are better qualified so your salesforce can be 20% more productive – Marketing automation provides a complex scoring system similar to credit scoring, called lead scoring. Using lead scoring, only the prospects that are really sales-ready make it to sales (traditionally sales would handle all prospects).
2. Your sales team has more information so they can close 10% more deals – They can see if a prospect visited a certain web page, clicked on a link, downloaded a whitepaper, filled out a form – all in one place. With all this information the sales person is better equipped to judge a prospect.
3. Your marketing database is 30% more productive with automated lead nurturing – Automated lead nurturing means you are consistently communicating will prospects in your database. The system can respond to individual prospect behaviors and send that person a communication at the right time.
4. Your marketing campaigns are 15% more effective because you can blend channels – when you build your campaigns using marketing automation, your trigger for a prospect response can be the appropriate channel (email, outbound call, etc.).
5. Online campaigns are 15% more effective with separate web pages for each campaign – Marketing automation brings control of web page creation to your marketing team. They can quickly create web pages for each campaign without relying on the IT folks.
