Vapps lead generation + purchase by Citrix Online

At Vapps the challenge was to generate leads and interactions to grow the hidefconferencing.com site. I met weekly with the CEO to agree on strategy and provide an update on progress. We surveyed the customer base and fed that data back to marketing, the CEO and product management via a secure blog. Based on customer answers to questions related to why customers found the service valuable, we changed the message on the home page to reflect what customers found valuable. Potential customer data was used to rank the importance of marketing assets to their buying decision so we could allocate resources to the priority assets. A portfolio of campaigns was developed and tested and at this point we introduced marketing automation with integration to the CRM. Vapps was purchased by Citrix Online for $26 million and the CEO was happy with record quarterly customer trials. Click here to see the hidefconferencing.com site.