What is marketing automation? Marketing automation tools are designed to improve demand generation, leads and deals by turning one-off campaigns with no history into automated sequences of events that can be triggered by sophisticated lead scores. What does marketing automation include? These tools typically include email send, survey and the landing page functionality as well as CRM integtaion and code on your website to give you intelligence across all these mediums. What is an example of something marketing automation can do for you? As an example someone wants to download your whitepaper so they answer a few questions about themselves before the download. Later this person visits your website and looks at the product features page and they try your online demonstration. All these events combined triggers a lead which is sent to the CRM and the sales person can see all this history that has accumulated over time. What are some marketing automation tools that I have recently come across? Silverpop Engage B2B (formerly Vtrenz), Marketo, Eloqua, Marketbright, Market2Lead, and LeadGenesys. How much do these tools cost? They usually start in the 2k per month range, however there are creative ways to get exposed to these tools at a slightly lower price point.
marketing automation consultant for technology companies
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