http://chaistrategy.com/profound-change-means-there-is-a-premium-for-marketing-talent/ Crowdsourced marketing - matching clients to great teams Tue, 13 Sep 2011 12:58:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://chaistrategy.com/profound-change-means-there-is-a-premium-for-marketing-talent/comment-page-1/#comment-113 Richard Thu, 22 Oct 2009 20:02:04 +0000 http://www.chaistrategy.com/?p=19#comment-113 Significant ramifications regarding this report is that hiring managers are naive and unaware of the need to retain a generalist that may be more experienced in the most effective strategies and tactics to achieve goal and not be myopic. Another key issue is many hiring managers are too young and intimidated by deeply experienced marketing professionals. Another misguided view of the hiring process is the hiring managers lack of creative thinking for the position...not looking at the life value of the generalist's strategy thinking but only the focus of the short term need. Significant ramifications regarding this report is that hiring managers are naive and unaware of the need to retain a generalist that may be more experienced in the most effective strategies and tactics to achieve goal and not be myopic. Another key issue is many hiring managers are too young and intimidated by deeply experienced marketing professionals. Another misguided view of the hiring process is the hiring managers lack of creative thinking for the position…not looking at the life value of the generalist’s strategy thinking but only the focus of the short term need.

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