We are in the process of launching a new product that includes sales (via a sales person I am partnered with) and automated marketing. I think clients will like it because it includes the pounding-the-pavement, as well as heavy-duty marketing automation to get sales-qualified leads to the sales person.
The best way that I have seen to grow businesses is for marketing and sales to generate sales transactions together using an efficient mix of technology and human intervention. And with my most recent client work I even have proof of this that I can demonstrate. Many companies that I find are missing the marketing piece, the sales piece or just can’t get the two to work together so getting access to a complete working system will be hard to beat.
