A brief intervention that can change your trajectory for the whole year. I take a look at your current activities and recommend the best courses of action going forward. I will give you concrete strategy and tactics that make sense for you, based on your situation. You can then execute with your team if you want. If you need help I will recommend partners to help you out (there are 7 approved partners I work with). The project typically takes 2 weeks. Then I move on to the next company. Therefore I share everything I can with you in 2 weeks so you can be successful.
This includes:
- Audit of your technical marketing architecture (you need to get this right)
- Audit of significant sales and marketing spend (this alone should pay for the whole project)
- Audit of your search engine marketing (including third-party SEO audit)
- Audit of sales and marketing process (including your lead scoring if you have it)
- Audit of email marketing (includes a portfolio of campaign samples)
- Marketing automation analysis (this is a core component of your infrastructure like CRM)
- Audit of tools
- Information dump for your team
- Vendor recommendations
- Comparable recommendations (what others are doing that works)
- Starting point for lead scoring model (will need to be refined)
- Strategy document
- Tactical specifications (so your people know exactly what to execute)
Contact me if you are interested.
