Allow me to explain this chicken scratch. The channels on the left can be added one-by-one. However, there are key components of a b2b architecture that should be in place. Most companies that have a sales force use a CRM like Salesforce.com. Once you have assets like thousands of potential clients on a list and/or a good number of leads being generated by the channels then there are other key components of your architecture like inside sales and marketing automation. Many of the components on your strategy will work together and reinforce each other.
The bottom of the chart lists all the skills you will need to make this all happen. Functions with an “o” next to them can be easily outsourced so you can decide which skills you want to keep in-house and which you want to outsource.
If you want to discuss any of this drop me a line!
