When experimenting in order to discover lead generation breakthroughs it is critical to focus on high-probability experimentation – The more experience in the team the more chance the experiments are high-probability. And it takes creative (sometimes unconventional) ideas to achieve breakthroughs. I cannot over-emphasize the importance of high-probability experiments. Low-probability experiments often means marketing money spent and nothing in return! When an experiment is not designed well or has been proven not to work in the past, the outcome is known to have a zero chance of success in advance.
marketing automation consultant for technology companies
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