You want more leads so you grab your machine gun and start spraying bullets – that is your newsletter. You proudly announce the launch of your new product but the market for new product announcements is really not that large. You don’t know what you are getting from your Google Adwords but you let it run because god forbid you might lose something if you turn it off.
You are not doing a/b testing but they should be. Of course all your marketing is ROI-based, but your reports are broken – which is just as well because clarity is the enemy of tenure. Your customer satisfaction is a key indicator of your success but you don’t measure it because you are scared of the result. You don’t make any money attending events, but you go to events because what would people say if you were not there?
Much of this hoopla would not be necessary in the first place if the product was better – oh yeah marketing is in charge of that too. 87% of people in my mind think marketing is fluff. Good marketing equals sales. You really would like some competent help but there are only 2 trades that are an unlicensed free-for-all, marketing and parenting.
There must be a better way.
