These are actual questions that I used in a survey to assess what elements of the sales process needed improvement to improve the lead to deal conversion rate. I ask these types of questions on a weekly basis – this drives business decisions and by the next week I will be asking new questions.
The above question tells you how you fare against other options. If the answer is no, you need to figure out why.
The above question tells you if your proposals are on the right track. If not your process leading up to the proposal may need work or something on the proposal itself.
Are your case studies working for you. It seems not.
This question is designed to tell you the urgency of their need. This is fed into your lead scoring calculation.
Using questions like this you will be able to identify pain points in your marketing or sales process. By targeting these pain points for improvement you will be using data to efficiently allocate resources and you will have the best path to higher conversions.
