Comments on: How do i choose a startup marketer? http://www.chaistartup.com/how-should-i-find-a-startup-marketer/ marketing automation consultant for technology companies Tue, 10 Nov 2009 19:34:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Woods http://www.chaistartup.com/how-should-i-find-a-startup-marketer/comment-page-1/#comment-122 Steve Woods Tue, 10 Nov 2009 19:34:28 +0000 http://www.chaistartup.com/?p=301#comment-122 Great points on what it takes to be a startup marketer. You need to join conversations, nurture leads, and understand buyers' digital body language in order to guide leads towards purchase by understanding their needs. I'm glad you mentioned marketing automation as it is a key skill in doing that. (Full disclosure, I'm with Eloqua). These are new skills for many marketers, and as a startup marketer there is no budget for old techniques like big TV spots or large outbound campaigns. Great points on what it takes to be a startup marketer. You need to join conversations, nurture leads, and understand buyers' digital body language in order to guide leads towards purchase by understanding their needs. I'm glad you mentioned marketing automation as it is a key skill in doing that. (Full disclosure, I'm with Eloqua). These are new skills for many marketers, and as a startup marketer there is no budget for old techniques like big TV spots or large outbound campaigns.

]]> By: Steve Woods http://www.chaistartup.com/how-should-i-find-a-startup-marketer/comment-page-1/#comment-121 Steve Woods Tue, 10 Nov 2009 12:34:28 +0000 http://www.chaistartup.com/?p=301#comment-121 Great points on what it takes to be a startup marketer. You need to join conversations, nurture leads, and understand buyers' digital body language in order to guide leads towards purchase by understanding their needs. I'm glad you mentioned marketing automation as it is a key skill in doing that. (Full disclosure, I'm with Eloqua). These are new skills for many marketers, and as a startup marketer there is no budget for old techniques like big TV spots or large outbound campaigns. Great points on what it takes to be a startup marketer. You need to join conversations, nurture leads, and understand buyers' digital body language in order to guide leads towards purchase by understanding their needs. I'm glad you mentioned marketing automation as it is a key skill in doing that. (Full disclosure, I'm with Eloqua). These are new skills for many marketers, and as a startup marketer there is no budget for old techniques like big TV spots or large outbound campaigns.

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