It is too easy to get access to a list, create some content that you THINK is good and blast it out there creating pain and suffering for others. This process will ensure that you don’t send garbage out there.
Step 1 – Create the campaign and send it to yourself until you are happy with it
Step 2 – Send the campaign to other relevant team members to get their reactions
Step 3 – Send it to a small portion of your audience (say 10%)
Step 4 – Talk to that audience and see if they have anything to say about it
Step 5 – If the feedback is positive, roll it out to the rest of the audience
(and if the feedback is not good go back to step 1)
This ensures that only 10% of your audience are exposed to bad ideas and the best ideas reach everyone.
Let me know if this makes sense to you.
