New team delivers marketing automation to $100 million-1 billion enterprises

July 26, 2010

Hey all,
Just want to let you know that we have a new team that provides marketing automation to large enterprises.
This move is meant to continue to build on our specialization in marketing automation. What we found in our work with smaller companies is that even large enterprises often have a need for marketing automation – [...]

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What are the benefits of marketing automation?

June 14, 2010

There are 5 primary ways that marketing automation helps companies grow.
1. Leads are better qualified so your salesforce can be 20% more productive – Marketing automation provides a complex scoring system similar to credit scoring, called lead scoring. Using lead scoring, only the prospects that are really sales-ready make it to sales (traditionally sales would [...]

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Launching new product that combines sales and marketing automation

May 26, 2010

We are in the process of launching a new product that includes sales (via a sales person I am partnered with) and automated marketing. I think clients will like it because it includes the pounding-the-pavement, as well as heavy-duty marketing automation to get sales-qualified leads to the sales person.
The best way that I have seen [...]

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Some personal news – appointed to Conservation Advisory Council

February 8, 2010

Last week I was appointed to the Conservation Advisory Council (CAC) for my area, a part-time volunteer role that I am excited about. I joined 4 others and our team is tasked with recommending ways to conserve the environment in our area.

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New – b2b marketing audit and strategy for $9k

January 28, 2010

A brief intervention that can change your trajectory for the whole year. I take a look at your current activities and recommend the best courses of action going forward. I will give you concrete strategy and tactics that make sense for you, based on your situation. You can then execute with your team if [...]

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Valuing b2b marketing assets properly

January 22, 2010

By now most technology marketers realize that activities should produce a return, however, I think in many cases company leadership is not good at valuing marketing assets.
So let’s say you are a business owner and you hire someone so sell a new line of business. You hire a person to make sales and this person [...]

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Marketing automation chart – your b2b sales and marketing architecture!

January 15, 2010

Allow me to explain this chicken scratch. The channels on the left can be added one-by-one. However, there are key components of a b2b architecture that should be in place. Most companies that have a sales force use a CRM like Salesforce.com. Once you have assets like thousands of potential clients on a list and/or [...]

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Marketing automation presentation

January 15, 2010

Marketing automation can be a key component of a b2b marketing strategy. What I am realizing is that very few companies are getting past basic use of marketing automation tools – which is not really marketing automation at all. Advanced marketing automation is where the value is. Here is a presentation which talks about the [...]

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How do I ensure my marketing campaign is relevant?

November 25, 2009

It is too easy to get access to a list, create some content that you THINK is good and blast it out there creating pain and suffering for others. This process will ensure that you don’t send garbage out there.
Step 1 – Create the campaign and send it to yourself until you are happy [...]

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How do i choose a startup marketer?

November 10, 2009

“The top 10 things to look for in a startup marketer”
1. Do they favor efficient channels? – Do they rely on the most efficient channels like SEO, email marketing and business development? The best candidates will recognize that channels can be ranked by effectiveness and they will always start with the most efficient channels and [...]

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